Scooter Boutique will offer its customers a one stop solution to both scooters and fashion accessories through a unique buying experience provided by a team of highly motivated professionals.

Yamaha Scooter BoutiqueJapanese auto major Yamaha Motor India Sales today launched its first scooter boutique in the country, aimed at providing one stop solutions for customers. Spread across 3,200 square feet at nearby Chromepet, the outlet would provide a one stop solution for customers in sales and service. Chromepet is a residential and shopping hub in the southern part of Chennai.

“Yamaha’s scooter boutique will host exciting experiences of buying and servicing which draws its true value when offered to the evolving customer base for scooters in India”, Yamaha Motor India, Senior Vice-President, Sales and Marketing, Roy Kurian said. “The boutique is aimed at creating a world class facility for Yamaha customers by focusing on their lifestyle which is now an extension of their personality”, he said.

Yamaha India currently retails motorcycles, including YZF-R15, YZF-R15S, FZ25, FZ-S FI, FZFI, Fazer FI, SZ-RR, Saluto and Saluto RX. Its range of scooters includes Cygnus Ray-ZR, Fascino, Cygnus Alpha, Cygnus Ray Z. The premium superbikes are MT-09, VMAX, YZF-R1M and YZF-R1, the statement added.

Yamaha will be trying to make headway in a market dominated by Honda, TVS and Hero. The Honda Activa is by far the most popular scooter in India. In the April-February period, the domestic scooter market grew by a whopping 11.7 percent.

Sales target

Kurian said the company was confident of maintaining higher-than-the-industry growth in scooters. During the first half of this calendar year, it sold 2.5 lakh scooters and 1.5 lakh motorcycles. In many locations, its scooters sales were more than bike volumes.

Prices of its scooters were reduced by ₹400-500 due to GST implementation. Yamaha’s scooters include Fascino, Alpha, Cygnus Ray Z and Cygnus Ray – ZR.