Terrible Tasting Food
Terrible Tasting Food
SEMrush

San Francisco is a city of long lines , and on a Saturday afternoon few lines here
are longer than the one in front of the Chocolate Chair in Japan town.
The nitrogen-infusion fills your mouth with a dense,
smoke-like gas. Breathe the gas out through your nose or mouth, and voilà, man becomes dragon.

The Chocolate Chair is a typical viral food success story. It got its start selling ice cream made
with liquid nitrogen a few years ago before its L.A. outlet debuted Dragon’s Breath last spring.

“Food has become an accessible status symbol.”

Pretty food, of course, is not new. Throughout history-and especially among the upper crust
certain dishes have proven popular mainly because of their elaborate presentations.

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